Spotify Premium para Estudantes
This project aims to portray the dynamic life of students, where studying and music come together within the world of Spotify Premium. The mission was to develop a series of illustrations capturing everyday student moments, exploring how different types of students find inspiration through their favorite songs.
PT BR
Este projeto busca retratar a vida dinâmica dos estudantes, onde estudo e música se conectam no universo do Spotify Premium. A missão foi desenvolver uma série de ilustrações que capturassem momentos do cotidiano estudantil, explorando como cada tipo de estudante se inspira ao som das músicas favoritas de cada um.
Campaign Duration: 4 weeks
Target Audience: Brazil, Colombia, Mexico, Chile, Peru, and Argentina
Target Audience: Brazil, Colombia, Mexico, Chile, Peru, and Argentina
From laptops to coffee cups, from cats to colorful highlighters, sticky notes filled with reminders, and cozy socks that bring comfort during long study nights.
The Cat-Lover Student
With a cat as their study companion, every moment becomes an opportunity for a private feline show.
With a cat as their study companion, every moment becomes an opportunity for a private feline show.
The Tech-Loving Student
Driven by technology, this student is always ahead of the trends,
Driven by technology, this student is always ahead of the trends,
studying with their tablet and exploring new possibilities
The Nomadic Student
The one who turns any place into a classroom, finding inspiration in every corner
The one who turns any place into a classroom, finding inspiration in every corner
The Group Student
Always ready for discussion, this student loves exchanging ideas and finds inspiration in the power of collaboration
Always ready for discussion, this student loves exchanging ideas and finds inspiration in the power of collaboration
Client: Spotify
Agency: Takeoff Media
Illustration: Yann Valber
Spotify team: Emira Oliveros, Giulia Porro; Amanda Reinefeld.
Takeoff Media team: Fernando Bernini; Stephanie Galliazzi.
